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About Your Podcast


Many businesses and other organisations are quickly coming to the conclusion that a communications and engagement strategy without a podcast is missing one of the fastest growing and contemporary media channels you can offer.

Maybe you've considered a podcast for your staff, your customers, your fans or your members and just don't know where to start. Maybe you know where to start but recognise that you don't have the skills, experience and/or equipment to create your own.

And that's where we come in ... let us create Your Podcast for you.

The process is simple and involves only a few steps to get started.

Step 1 - Develop a podcast strategy

This is no different to every other planning activity - without a clear strategy, you will lack direction and, sooner or later, run out of ideas. We understand that a podcast strategy might be something you've never done before. With our experience in producing our own podcasts and podcasts for our clients, we can certainly help you with the development of a strategy that meets your organisation's needs.

Step 2 - Decide on a name and podcast graphic

It probably seems obvious but this is a really important step in the process. There are so many podcasts in every podcast store, you need to have a graphic that stands out in the crowd and a name that invites listeners to subscribe. Calling your podcast "The Real Estate Investor" or "Well-being Weekly" is probably not going to do the job. Maybe you have a great idea already - if not, we are certainly able to provide advice and ideas for this critical step in your podcasting journey.

Step 3 - Develop the content for at least the first five episodes - more if possible

You've seen it with newsletters - the first edition is jam-packed with content and the second edition is pretty good as well. By edition three, content is starting to become more difficult to source and, by edition five, you've probably reverted to team member profiles to fill the space. By edition six or seven, the newsletter is consigned to history.

When you develop your podcast strategy, the structure and frequency will be stated ... but will you have the content ready? For example, if your podcast is going to be interview-based, have you identified your first five guests?

Step 4 - Hand the production over to Your Podcast

Once we get to this point, we can take over the production of Your Podcast for you! We will obviously still be reliant upon you to provide the content, guests, etc but every other aspect of the podcast production can be left to us!

 

We're excited that you are considering Your Podcast as your partner in creating this vital component of your communications and engagement strategy. Please contact us to arrange a no-obligation conversation about how we can help you and your organisation.